Narritive is the storyline of something, a brief summary of what e.g. music video is about. A narrative can be short or long
What you expect to see in a Rap/Hip-Hop music video is:
- Singers dressed wealthy with big fury coats
- Loads of jewelery such as rings and chains
- Sometimes money being shown to show off and show what they have
- Girls in their bikini's and dancing around the Singer/in the background
- Shot at their house, at the pool
An example of a Video which shows the representation of a Rap/Hip-Hop artist:
This is a good example as it shows some of the facts above such as women dancing in the background, the singer is wearing chains and many watches. Girls are being shown throughout the video which connotes he likes girls and possibly girls like him, he is a stud. Also he is wealthy from the chains and watches he has, he shows us by wearing multiple pieces of jewelery.
The Second type of Rap/Hip-Hop music video is:
Narrative of the Music Video-
The narritive of this music video is a fan who sends fan letters to Eminem 'artist of this song' and Eminem is not returning any letters back to him. Stan (Eminems fan) is violent to his wife and spends most of his time in his basement writing letters to Eminem. Throughout the video he has had enough and is driving in heavy rain speaking into a tape recorder, he loses control of the car and falls of a bridge. Eminem recieves his letter and realises
Why the institution have a narrative-
The institution have a narrative to match the song, to give it a meaning and a story. Also they make the music video unique so people remember the video and possibly remind them of the song. Another reason why institutions make music video's and the main reason is to make more money out of the song. Also to win an award for the best music video but this is not the main aim of a music video.
Styles/Conventions-
Interpretative-
Interpretative is a type of video which explains every lyric and matches the lyrics. For example if a song had 'In the deep sea bed' then it would show possibly a hole through the earth to show 'deep', the sea to show the sea and a bed to show a bed. This is an interesting way of showing a song as you can almost tell the story by just watching the video and not listening to the song. The link below shows stop animation and each part matching the lyrics
http://www.youtube.com/watch?v=9brbd8XqV94
Impressionist-
An impressionist video is a video which matches the mood of the song and the pace of the song. This makes the song more catchy and more memorable, and also makes the song have a meaning if everything matches together.It also makes the video more entertaining, and more interesting to watch as the speed of the song matches the tempo of the video. In this video it makes us feel the same way he does, sympathetic for the other people he shows in his video. We feel sad for the people in the video and towards the end they they make us feel happy for the people as they have a good ending.
Surrealism/Abstract-
Surrealism/Absract video's can be quite unusual and artistic. Most Surrealism video's are non sequitur and don't make any sense and not relating to the song. An example of a Surrealism/Abstract video is 'Rubber' by Aphex Twin and Chris Cunningham. In this video it shows a man with a huge head (possibly representing an alien) sitting in a wheel chair and moving to the music in almost a exorcist way. I think the video is crazy and has no meaning to it, but because it was different and unusal it will stick to my head.
Animation-
Animation is one of the hardest type of video's to create and longest, but it is the most effective and most artistic type of video. Animation is created using objects and moving the object, each time this is done you take a photo so it runs like a film. This is one of the hardest as this takes precision and patience to create a perfect stop motion and digital animation. The example I have chosen is 'Butterfly' by Corin Hardy, here in the video it shows a homeless man naked in the streets looking for shelter. The impact this type of video has on the audience is, it makes it more interesting to watch as it is creative and colourful, it is also mixed with a drummer.
Intertextuality-
Intertextuality is media and video copyed or similar to the original footage. This has been done in many films and most TV programmes such as Simpson and South Park. The impact this has on the audience is it reminds the of the original video, which they may want to see again. The example of I have chosen is from South Park 'The Lord of The Rings Episode'. From the title of the episode you can tell it is copying The Lord of The Rings. In this episode they represent a DVD to be the 'Ring' and the four main characters
Parody-
A Parody is a mick-take of the original video or a comic version. A parody version is more exaggerated and over the top than the original. The example I have chosen is Chris Brown 'Deuces' spoof. Below I have shown both videos, othe original and the parody. In the parody, they are copying the moves, acting silly and changing the lryics. The impact this has on the audience is it is funny and humerous, more funny for the people that have seen the original video.
Original Version
Parody Version
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