Creating my Artists Identity

Artist/Band- 
Jackies Boyz


Record Label- 
Unsigned


Facts:
Age- N/A


Gender- Male


Location- Savanna Georgia 


Ethnicity- Black American


History- Jackie Boyz are brothers and were born and raised in Savanna Georgia. They got their name after their mother died, her name was 'Jackie' and named the band 'Jackie Boyz' in memory of their mother. Jackie Boyz have been quite successful not working with a record label but had the chance to work with famous artists such as Flo Rida, Chris Brown, Justin Bieber, Maddona, Robin Thicke, David Guetta and Suga Babes. Los and Stevie are both singers and song writers.




Clothing
Below I have listed the type of clothing my Artist/band would wear and what effect this has on them as a artist/band.

The type of clothing my Artist/band would wear would be a young modern urban look, teenagers look as this is the age group the band is and the audience can relate to the same fashion. The first image are chino trousers, these are popular with teenagers and young adults and are also quite fashionable today. I think this would suit my artist/band quite well.

The second image a red shirt which would be worn with the sleeves rolled up to the elbow. This shirt would make my artist/band stand out and it looks modern and has that urban look.




















The shoes shown above are modern and this is what the target audience wear, they also look urban and new.

This type of jacket suits my artist/band as it has a different look, has many features such as logos, big buttons, black and white stripes and a visible pocket. I would categorize this as what my artist/band would wear as they need to stand out and look different.

Again this cap looks modern and has that urban look, its bright and colorful and also stands out. Hip-Hop and R&B artists mainly were caps by 'New Era' as it is almost a trend in the hip hop side and also a typical image for the artist in the hip hop industries.

A watch is very popular in the hip hop side with diamonds on, this would suit my artist/band image. The t-shirt is brightly colored and stands out, also modern and has a urban look.




Typography
The typography is an important part for an artist/band as this represents them and is the artists/band logo.

Above are the fonts I have chosen which I think suit the Artists/band image, it shows the type of genre the artist/band as it looks like graffiti and urban. This shows that is hip-hop/rap as many hip-hop/rap stars have an edgy wavy typography. Also the typography is serif as it continues and does not look formal.




Mise-en-scene
Location
The location of the music video would be London Piccadilly circus, a famous location and represents the artist location and background. Also at night it is an iconic place to see and I think this is a good location to film my artist/band as it has good lighting and is a popular place.

Lighting
The lighting for the video would be a sun dawn colour and pitched outside. I think this gives a memorable feeling to the video and will remind the audience of memorable times. Also this lighting is perfect for the ending of the video as the last scene will be the sun setting.



Costume

The costume is important in a music video as it represents the artist image on how they dress on what style they are into. It also inspires the audience/fans of the artist to dress like them. My artist/band would wear a raiders jacket with chino trousers and Adidas Original Hi-tops. This look for my artist/band is a modern look and looks urban. Also with the mix of colors the artist/band stands out. Also my artist/band will wear a wrist watch.

Colour

The colors which represent my artist are light blue, black and white. These colors would also be the colour of the typography. Light blue represents Jazz and 'Jackies Boyz' are in the categories Jazz. Black is a common colour used in hip-hop and represents most hip-hop artists background. And I would use white to break up the colors and white represents peace.

Imagery

This image shows the lyric 'On the telephone' where in the music video it represents them being apart and talking over the phone.

This image represents their love for each other and from the lyric 'I got this girl from by the name of rose' this was my first thought. This image also represents their love for each other.




I see this image as to a location of where it would be set and represents the mood of the song. As it looks peaceful and romantic as the sun is setting and this is known to be romantic when two people watch the sun set.