Analysing your Song

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Target Audience
I think the target audience for this song is aged from 14-25. The reason why I think it is aged at this target range because the age group can relate to the lyrics and the song as the song is about love, teenagers realte to this more than adults. I believe it is mainly targeted at american teenagers because the two singers are american and as before I mentioned it is targeted at teenagers as in most tenager lifes, they experince love and dating. On another point It can be targeted at a more older audience as the title of the song 'Love of My Life' Indicates its your life partner so this could be targeted at 21-30 year olds.

Analysing LyricsThe Lyrics from the song are straight to the point and it explains their feelings for the person they love. 'When I see her in my dreams, I never want to wake up', this lyric tells us how much they love seeing the person they love, also shows he dreams about her which connotes he can't stop thinking about her all the time. This shows that this the main thing he thinks about and shows how much he loves the person he is singing about.
Another lyric would be 'Your the reason why I breathe' hear he is dennoting that he lives for her and possibly looks forward to seeing her. Also this connotes that he never liked life before, he may have been stressed about something as he says your the only reason why I breathe meaning he has something to live for and not to die.
Another lyric to describe his feeling for the person he loves is 'The meaning of when they say its meant to be You and me, Can no other come between' Hear he is trying to say the meaning 'it's meant to be tells us that him and his lover were meant to be together like it is destiny. The other part of the lyric 'can no other come between' hear he dennotes that no other person can come between them and split them up, that they have strong feelings for each other and nothing can break them apart.

Analysing Music
The music from the song is mainly played with a piano from start to finish. This makes the song sound more emotional and suits the narrative of the song which is sad romantic. The music also suits the tone of the two singers as they are singing rather than rapping. In some parts of the some, mainly the chorus the song is more upbeat, this could be to show that the chorus is main part by changing the music slightly.

Analysinig Tempo
The tempo of the song as I mentioned before is slow and fast. The piano has a slower tempo than the beat of the song which mixes the tempo making it a slow upbeat rhythem. What I like about the tempo is the unsigned artists voices and vocals fit well with the song and makes it more interesting to listen to. I think in some parts of the song such as the intro, the tempo of the song starts of quite fast and then breaks down into the slow upbeat tempo, here i think it should start with the piano to give the audience the impression of the song

How Would you use this in a Music Video
I would use this song in a video showing the two people apart and then towards the chorus it shows the two people together. The video would be based around the city and were they live to show they spend time with each other in the city and close by. The male character would be miming the lyrics to the song showing it's about him and it will cut inbetween him mimming and him with the person he loves doing something such as walking on the beach. The chorus would be of the singer/singers together singing to the camera and again cutting to the narrative part of the song, but here they would be speaking directly to the audience unlike the intro were they are just singing to themselves. Towards the end it will show the two people in love together on their own some romantic like on the beach watching the sun set, and it would fade out as the sun goes down between them. Overall the narrative of the video would be the artist showing his feelings for the girl and shows past times of them two together to show the audience what kind of couple they are.

Client Questions

What is 99Dollarmusicvideos.com?

99Dollarmusicvideos.com is an Independent music network which give artists and independent bands a chance to create a cutting-edge music video with a budget of $99 and a team of filmmakers to create that cutting-edge music video. Also all artists who work with 99Dollarmusicvideos can not go over their budget of $99, It must be shot in one day, It must also be edited in one day, It must be a calibration between the artist/band and the filmmakers.


What is their Ethos?
Their Ethos is 


What Types, Labels and Genres of music appear on their website?
The type of genre on the website shows it is mainly rock and pop. On the homepage it shows music videos artists/bands they have created and from the images and titles of the song, it shows the genre of the music which appears on the website is Rock.

Here from the images of the music videos, it shows instruments and
animation, I would believe that this would be rock as in most rock videos,
it is performed live, with the instruments shown.

This page shows instruments and animation, also the image of the artist
represents the genre.

What is the relationship between 99Dollarmusicvideos.com, Their filmmakers and their music acts?
99Dollarmusicvideos provides the money for the artists/bands to create a music video with local filmmakers. The relationship between the website and the artists/bands is they almost are the directors and manager of the artist/bands giving them the money for the music video, they give them the selected times to shoot the video and when to edit the video. 

This is an artists video, the website gives them a page with
the video and the audience  can like, comment or share the video

The relationship between the website and the filmmakers is the website shows the film crew and gives a biography about each of them.

The website shows information about the filmmakers, so the artists/bands
have an idea of who they are working with

Which costs are and aren't included in the $99?
The artist/band will have to pay for things such as props, costumes and outfits. They may have to pay for the location depending where it is they would like to film. The artist/band would not have to pay for things such as camera or film equipment as the filmmakers will already have this to use. Also you don't have to pay for the filmmakers as the 99Dollarmusicvideos.com deals with this.

How does 99Dollarmusicvideos.com encourage participation from the audience?
The website encourages participation from the audience by asking them to create videos so they can view them and see if you are good enough to make a video. Also they encourage the audience to watch there videos as on the website they state that each week their is a world premiere, this will keep the audience to tune in every week.

Is it possible to make a professional quality $99 music video?
I do believe it is possible to make a professional music video at a good quality with $99 if you use the money wisely and work well with your team around you. From the videos shown on the website, you can tell it is at a professional standard as the music cuts to the beat, there are good transitions and camera shots and it is well put together.

Goodwin's Theory

Andrew John Goodwin was the Director of the Music and Organist at Bangor Cathedrol for 37 years. Goodwins ideas are:

• The relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
• The relationship between the music and the visuals, with the visuals illustrating, amplifiying or contradicting the music
• Genres are comlex
• Record companies will want a lot of close-ups of the main artist or vocalist
• Voyeurism is used in many videos, especially used in female videos

He published his idea's on books called 'Dancing in the Distraction Factory: Music Television and Popular Culture' and 'On Record: Rock, Pop, and the Written Word'. In his books he writes about the meaning of music videos.

Voyeurism

Voyeurism is used in music videos to create pleasure for the audience. Voyeurism is mainly used more in female videos as you see in most female videos, women are exposed. Voyeurism is not represented as sexual but women/men expose themselves to create certain mood to pleasure the audience. Women tend to do this more in their music videos as men were seen more powerful before and it gives them more pleasure to watch.

Here she is facing the audience taking off her coat

Here she is walking towards her car,
here she is hardly wearing anything

An example of Voyeurism used in a music video would be Kanye West-Flashing Lights. In this video it focuses on one lady who is fully clothed in the beginning of the video and throughout the video she slow strips to a certain extent. This gives a type of pleasure to the audience (mainly the male side) as she slowly strips in the video and the video footage is played in slow motion to create a certain mood. They show the lady walking towards the camera which engages the audience as you think she is walking towards you.
Voyeurism is showed in many artists videos today such as Shakira, JLO and male artists such as LL Cool J, Usher, Flo Rida and Nelly. Voyeurism is not particually the image of the artist but the action of the artist too. The action of the artist could bring a certain mood to the audience such as the way the artist acts or the way they dance.

Star Persona

Star Persona is when an artist changes their image and possibly personality in there songs and music videos. Many artists today change their image for many purposes such as fashion, changing their image visually, the record label may want the artist to change their image to suit the type of music today as there are new genres of music. An example of an artist who changes their style and image all the time is 'Lady GaGa', she is famous for singing and mostly her style of fashion. She is known as a fashion icon in the music industry. Lady GaGa's style can be defined as abstract and unusal from the type of clothes and materials she wears.



Here we Lady Gaga performing to her first song
'Just Dance', we see her dressed appropriately,
dressed in a unusal outfit. I would define 
this as modern fashion



Here at the MTV Awards she is wearnig 'Meat' as her outfit.
Clearly shows she has her own style as no one has worn meat before.
I would define this image as inhuman and crazy.  

Here at the Grammy awards again she changes her style
wearing a a dress with barbwire rapped around her,
I think this image is quite unique and powerful.
I would define this image as modern and futuristic

Music Video Case Study

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